Crush Republic along with Sandymontana has produced four videos to coincide with the BBM Apps Hackathon Event in New York City. Each video documents a developer’s story as well as their their experience at the Hackathon.
To The Finish Line
Crush Republic has partnered with a second Columbia Sportswear brand to enhance the connection they have with their consumer base. Crush Republic and Montrail have been working to identify and define Montrail’s consumer segments and gain insight into the deepest level of physical and emotional aspects that go into their consumers purchasing decisions.
Inside Venture, Outsider Artwear™
In a joint venture with Visionaries & Voices, a Cincinnati non-profit, Crush Republic has launched Outsider Artwear™, a fashion-forward apparel brand that showcases the unique artwork of developmentally disabled artists. Rooted in a passion to discover how design can make life more enjoyable, Outsider Artwear™ aims to collaborate, produce and promote creative growth and inclusion of everyone it touches.
Can Apparel be Social?
Crush Republic was happy to be in Austin, TX last week at South by Southwest (SXSW) to help launch Wearcast™. The conference is a 2 week social/cultural love fest, filled with the latest creations in music, film and interactive. For the past 6 months, Crush Republic has been helping ready this startup for public release. The brand ID introduces the 3rd quote mark, bringing a 2D quote into a 3D product. Experienced through iPhone and Android phones, users create apparel in a realtime, using their thoughts (text) to create social expression (apparel design). Download the apps at www.wearcast.com
CoCreation Goes High School
We learn from those we teach. Over the past 12 months, Crush Republic hosted a series of internships that enabled High School students to develop a product from the stages of conceptual ideation, design, and refinement. The purpose of Stinky Kids Body Odor™ (SKBO™) was to provide active teens with an on-the-go freshening agent. Taking a CoCreative approach, the interns launched an online community on our Buttercup™ platform to gain insightful feedback from their peers. In the end, the students gained creative experience building a meaningful brand and we realized what it takes to be mentors. Along the way, we created a product experience that makes us feel fresh!
Sharpening Up With Deveroes
Deveroes, a fast growing urban fashion chain, reached out to Crush Republic for an interior remodel that would raise the status quo of the brand. Using our anthropology work at Unheardof and Anonymous Skateshop, the new retail experience took form as this large-volume retailer adopted a boutique-style ambiance, personifying upscale exclusivity with an urban flare. Provided with design guidelines for elements that spanned from store layout, organization and placement to graphic displays, Deveroes is implementing into new build-outs and retrofitting over 15+ stores.
