November 2011
4 posts
September 2011
0 posts
May 2011
2 posts
March 2011
3 posts
December 2010
3 posts
September 2010
1 post
August 2010
3 posts
July 2010
2 posts
June 2010
5 posts
“Consumers want to be engaged with brands more closely and we as marketers must...”
– David Cousino, global category director of Unilever’s consumer marketing insights group. Co-Creation: Not Just Another Focus Group. BusinessWeek.
“You have to innovate with the consumer… and keep her involved,
co-creating and...”
– A.G. Lafley, former CEO of Procter & Gamble
Defining CoCreation
CoCreation is our social, revolutionary process of creation. At Crush Republic CoCreation is the continuous engagement with the consumer through every aspect of the process. This collaboration delivers intelligent design and groundbreaking innovation.
May 2010
1 post
The new world of consumer participation
The movement has begun. A new approach to product development and innovation has hit the airwaves. Consumers are helping to develop products, develop advertising campaigns, even participate in planning branded events. This participation ultimately delivers products that consumers are excited about, helped to create, and will send the message about these products out to their social...
April 2010
1 post
On the street
Last week our CoCreation team went out on the streets of beautiful Cincinnati and talked to consumers. We asked them one question, “If you could invent or build anything in the world to make your life better…what would it be and why?” Some of the answers are silly, some are insightful, but all of them are real. Connecting with consumers, understanding who they are, building on...
March 2010
5 posts
On a lighter note...
…sometimes the best thing about CoCreation are the consumers we talk to day in and day out. We have had the pleasure of meeting so many people who are a little bit nuts, a little bit funny, and a whole lot honest. And those are exactly the right people to talk to.
Unbalanced relationships
When we talk about successful branding we often discuss it in terms of personal relationships (don’t get me wrong, I am no expert in relationships. Heck, I can’t even go on a good date but my life is surrounded by good, strong, healthy relationships).
From what I have seen and learned from those I look up to in life, I have determined that a strong relationship is about love, trust,...
Imagine the impact
When we think about the typical agency process we usually see a linear path to our destination. We begin by gathering insights from the consumer, then the design team develops initial concepts with these insights in mind, then we ask for consumer input, then we design, then we ask for consumer input, then we design…you get the picture (actually, you’ve probably done it a million...
Today’s consumers are...
Seeking and accessing information online
Engaging in social and thematic communities
Providing unsolicited feedback to companies
Working or co-creating with other consumers to find their own relevant solutions
What do consumers really want from your brand?
A New World Of Participation
CoCreation is an innovative approach to building brands; going beyond traditional research insights and statistics we have developed a new world of constant consumer participation.