CoCreation Goes High School
We learn from those we teach. Over the past 12 months, Crush Republic hosted a series of internships that enabled High School students to develop a product from the stages of conceptual ideation, design, and refinement. The purpose of Stinky Kids Body Odor™ (SKBO™) was to provide active teens with an on-the-go freshening agent. Taking a CoCreative approach, the interns launched an online community on our Buttercup™ platform to gain insightful feedback from their peers. In the end, the students gained creative experience building a meaningful brand and we realized what it takes to be mentors. Along the way, we created a product experience that makes us feel fresh!
