Last week our CoCreation team went out on the streets of beautiful Cincinnati and talked to consumers. We asked them one question, “If you could invent or build anything in the world to make your life better…what would it be and why?” Some of the answers are silly, some are insightful, but all of them are real. Connecting with consumers, understanding who they are, building on this understanding to create beautiful and meaningful design…well, it’s what we do best.
