The movement has begun. A new approach to product development and innovation has hit the airwaves. Consumers are helping to develop products, develop advertising campaigns, even participate in planning branded events. This participation ultimately delivers products that consumers are excited about, helped to create, and will send the message about these products out to their social network.
Which brands are doing it? Pepsi’s Mountain Dew has received the most press recently with their new Mountain Dew flavors and DEWmocracy 2. Consumers chose flavors, names and are now developing the advertising campaign.
As these brands see success from participation isn’t it time you started asking your consumers to participate in your brand development?
